5 Trends that Will Define the Future: Digital Disruption and How to Survive It
Virtual reality headsets, modular TV sets, and an electric car that Batman would be proud to drive: For tech geeks, the just-finished Consumer Electronics Show (CES) in Las Vegas offered an...
View ArticleThe Changing Face of Plastic Surgery (Hint: It’s Younger than You May Think)
It’s not exactly an earth-shattering revelation but it’s always good to get confirmation from an authoritative source: According to a just-released survey from the American Academy of Facial Plastic...
View ArticleIt’s Only Natural: The New Word in Nose Jobs Is…
The eyes may be the window to the soul but for many aesthetic consumers, the nose may just be the doorway to a more satisfied life. And while it’s true that many patients want a nose that’s smaller or...
View ArticleSocial Customer Service: Are You Nordstrom or Walmart?
If you’re like many aesthetic professionals, you probably don’t use Twitter all that much. Let’s face it, it’s tough to discuss complex subjects like cosmetic surgery or form a connection with...
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2015: A Year of Firsts and a Hint of Things to Come
Forget the magazine covers and morning news shows. If you want proof of cosmetic surgery’s popularity and growing acceptance, consider the just-released annual statistics from the American Society for...
View ArticleHarris Poll: Patients Want Online Access, Proactive Communication and Shorter...
Somebody’s doing something right: According to a recent Harris Poll, patients’ satisfaction with their doctor visits is rising, although there’s still room for improvement. First the good news: Among...
View ArticleAesthetics on the Go: 10 Mobile Stats and Why They Matter
In a world where data lies at the heart of every intelligent business decision, statistics provide the insight to ensure you’re moving in the right direction. And if there’s one statistic that points...
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5 Rules of Engagement for Aesthetic Practices
Chances are that when you hear the name Adobe you probably think of them as the purveyor of digital products, such as Flash, Photoshop and PDFs. But the company is also a prolific producer of...
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Infographic Friday: Promote Patient Engagement (and Boost Your Bottom Line)
What do patients want? Excellent care and great outcomes, of course, but increasingly, they also want to be actively involved in their healthcare decisions. They know they have choices, which means the...
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From Contact to Consult: Can Price Transparency Net You More Patients?
To post prices or not to post prices, that is the question. For doctors providing medically necessary services, the question has taken on new urgency thanks to the Affordable Care Act, high-deductible...
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Infographic Friday: From Curiosity to Consultation, Videos Prove their Value
At first glance, the title of this infographic from Invodo — Video Marketing & the Customer Journey: Bring Your Products To Life — doesn’t exactly shout healthcare. But if you change just two...
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Facebook Posts Falling Flat? It’s not You, It’s Facebook
If you’ve ever wondered how many people see the updates you post to your Facebook practice page, the answer is probably “less than ever.” “Organic reach,” the term for the visibility of posts that...
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HIPAA @ 20, Part II: In a Mobile-first World, You Need to Be Smart about...
You see them almost everywhere you go: People of all ages with their heads down, faces glued to their phones, and playing Pokémon Go. The GPS/camera-based game has been touted as a healthy activity —...
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Aesthetic Marketing 3.0: Giving Patients What They Really Want
What do patients want? Based on the most popular procedures, you could say flatter tummies and larger breasts. That’s true, statistically speaking at least, but it’s not the whole truth. These days,...
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3 Ways to Ensure Voice Searchers “Hear” What You Have to Say
With Wednesday’s rollout of the latest iPhones, it’s not surprising that Apple aficionados are buzzing about the devices’ new features (e.g., improved cameras) and lack thereof (no headphone jack)....
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Video Marketing: Relieve Patient Anxiety by Addressing Concerns about Recovery
When it comes to creating and sharing videos, it’s no surprise that many doctors focus on educating patients about what to expect before and during their procedure. That’s a good thing, of course, but...
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¿Buscas Nuevos Pacientes? Hispanics, Healthcare, and Hints on Reaching a...
It’s National Hispanic Heritage Month (Sept. 15 – Oct. 15): Esta su práctica médica amigable para los Hispanos? Depending on where you practice, who your current clientele is, and who you hope to...
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Health, the Final Frontier: Will Future Technology Make Doctors Obsolete?
Fifty years ago this month, a new TV show debuted with the now-iconic phrase “Space, the final frontier.” It received mixed reviews, but lives on in syndicated spin-offs, blockbuster movies, and...
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Infographic Friday: Self-scheduling May Spell the Difference between Lookers...
Look out Appointy, Zocdoc, and pretty much every other appointment-setting app or service out there. With Facebook and Microsoft’s Office 365 joining forces on a competing, completely integrated...
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Infographic Friday: Automated Appointment Reminders Pick Up Where...
As noted in a recent post, letting patients self-schedule appointments online can turn lookers into bookers. Unfortunately, that still doesn’t guarantee that they’ll show up. According to the Harvard...
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