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E-patients, Part III: 3 Ways to Turn Good Outcomes Into Great Relationships
There’s been a lot of talk lately about the “decision journey” patients take as they determine what cosmetic procedure they want and which doctor they want to perform it. Not surprisingly, the...
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Who You Gonna Trust? The Ins and Outs of Influencer Marketing
Photo credit: YouTube/Kendall and Kylie It probably sounded like a good idea at the time. Hoping to “join the conversation” and demonstrate its social awareness, Pepsi created an ad in which reality...
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Rethinking Ink: Does Your Marketing Reflect the Reality of ‘Tattoo Regret’?
Regrets…like the late Frank Sinatra, people with tattoos have had a few. They’re rethinking their body art, searching for tattoo removal options, and making decisions — about procedures and providers...
View Article5 Trends Redefining Medical Marketing
There’s a lot of talk lately about potential patients being healthcare consumers. No longer passive observers, people are increasingly adept at researching procedures and providers and making...
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3 Ways to Generate Trust and Patient Satisfaction
Trust: It’s the basis of any successful doctor-patient relationship, and it may be even more important than you think. According to recent research, the more a patient trusts their doctor, the more...
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How Chemical Peels Can Help You Grow Your Practice
What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to AAFPRS, more...
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Go Digital or Go Home: Strategies to Attract Today’s Digitally Engaged Patient
The future of healthcare is digital, and cosmetic surgery practices that hope to thrive better be, too. From apps to wearable tech, EHRs to analytics, the proliferation of digital technology promises...
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Turn Aesthetic Consumers into New Clients with a Patient-first Practice Website
Mobile apps, social content, telemedicine, as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all these...
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Makeovers for Men: A Small but Growing Market
It’s not often that male makeovers make headlines, so when they do, it’s worth paying attention. The recent news that Ken, of Barbie and Ken fame, has undergone a truly extreme makeover. Blond and...
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Dollars and Sense: Unlocking the Value of Price Transparency
While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With...
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