Want to Rank Well in Search? Send the Right Signals
Funny thing about Google: The search giant can find just about any website on the internet but if it “thinks” that you won’t like what it finds, it won’t show you. Page 1 or 100, search rank is all...
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Rank Well in Search, Part II: 7 SEO Trends and What They Mean for Aesthetic...
As noted in last week’s post, understanding what factors influence search rank is key to ensuring that potential patients find your practice website: Fail to incorporate the signals that get Google’s...
View Article5 Ways to Future-proof Your Practice: Trends, Tactics and Technology for 2017...
It’s often said that those who forget the past are condemned to repeat it, but the converse is also true: Those who fail to anticipate the future are destined to miss it. And, make no mistake, 2017...
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Video Best Practices for Connecting with Potential Plastic Surgery Patients
News clips, movie trailers, and the never-ending streams that pop up in your Facebook feed, and you begin to understand why the folks at Cisco forecast that, by 2020, video will account for 82% of all...
View ArticlePlaying to Win, Part II: What’s Popular, What’s Not, and How to Shape Your...
As previously discussed, researching how other aesthetic providers approach the market can be a crucial step in developing a marketing strategy that will help you beat them. On the other hand, even...
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Video Marketing: Want More Views? Try a Unique Approach
Engaging, ubiquitous, and easier than ever to produce — is it any wonder that videos are essentially taking over online? Consider a few findings from Cisco’s latest forecast for online video content:...
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Going Solo: How RealSelf, Social Media, and Being Scrappy Helped Launch My...
Ever since his plastic surgeon grandfather stitched up his tongue after a childhood bike accident, Dr. Adam Oppenheimer knew he wanted to be in the business. Raised in a family of plastic surgeons,...
View ArticleE-patients and How to Engage Them: 4 Steps to Success with Today’s Online...
The name Dave deBronkart may not be familiar, but if you’ve been in practice at any point over the last decade, you’ve almost certainly been impacted by his experience. In January 2007, a routine...
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E-patients, Part II: Sharing Expertise Helps Patients, Improves the Internet,...
As we’ve already covered, e-patients can be considered many things—engaged, enabled, equipped—but, above all, they are empowered. These patients take a hands-on approach to healthcare, harnessing the...
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E-patients, Part III: 3 Ways to Turn Good Outcomes Into Great Relationships
There’s been a lot of talk lately about the “decision journey” patients take as they determine what cosmetic procedure they want and which doctor they want to perform it. Not surprisingly, the...
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Who You Gonna Trust? The Ins and Outs of Influencer Marketing
Photo credit: YouTube/Kendall and Kylie It probably sounded like a good idea at the time. Hoping to “join the conversation” and demonstrate its social awareness, Pepsi created an ad in which reality...
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Rethinking Ink: Does Your Marketing Reflect the Reality of ‘Tattoo Regret’?
Regrets…like the late Frank Sinatra, people with tattoos have had a few. They’re rethinking their body art, searching for tattoo removal options, and making decisions — about procedures and providers...
View Article5 Trends Redefining Medical Marketing
There’s a lot of talk lately about potential patients being healthcare consumers. No longer passive observers, people are increasingly adept at researching procedures and providers and making...
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3 Ways to Generate Trust and Patient Satisfaction
Trust: It’s the basis of any successful doctor-patient relationship, and it may be even more important than you think. According to recent research, the more a patient trusts their doctor, the more...
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How Chemical Peels Can Help You Grow Your Practice
What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to AAFPRS, more...
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Go Digital or Go Home: Strategies to Attract Today’s Digitally Engaged Patient
The future of healthcare is digital, and cosmetic surgery practices that hope to thrive better be, too. From apps to wearable tech, EHRs to analytics, the proliferation of digital technology promises...
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Turn Aesthetic Consumers into New Clients with a Patient-first Practice Website
Mobile apps, social content, telemedicine, as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all these...
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Makeovers for Men: A Small but Growing Market
It’s not often that male makeovers make headlines, so when they do, it’s worth paying attention. The recent news that Ken, of Barbie and Ken fame, has undergone a truly extreme makeover. Blond and...
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Dollars and Sense: Unlocking the Value of Price Transparency
While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With...
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